Strategy, Planning and Concept
At Muse we develop strategies with event concepts for the long term. An event should never be an isolated moment. That’s why we develop all-encompassing campaigns that are creative, effective and interactive – before, during and after the event. We strongly believe in this approach, and have all the resources to make your strategy and concept successful.
We will work with you and your team, posing the challenging questions starting from the concept phase and embed the right messaging in all campaign elements.
The planning stage is arguably the most important. It’s the foundation on which the rest of the event will lie.
Any formal or informal organisation put in place to manage the event as a whole is important to make it easier to manage and will result in a more successful project. (We prefer a more formal route)
We will help you resist the urge to pick out colour swatches and menu options until you are able to provide clarity on the following:
- Roles and Responsibilities
- Authority and Delegation
- Objectives
- Goals
- KPIs
- Brand
- Budget
Event goals are typically as follows:
- To increase awareness
- To generate leads
- To improve customer/organization relationships
- To educate prospects
- To educate employees
- To generate qualified leads
- To drive surging activity in target accounts
- To retain customers
- To drive sales opportunities in target accounts
Your event goals will then inform how you measure your event. Just as there are many types of event goals, so there are a number of event KPIs with which to measure them.
- Registrations
- Gross revenue
- Attendee satisfaction
- Attendee engagement
- Cost-to-revenue ratio
- Number of qualified sales leads
- Sales pipeline created
Contact Muse today and let our experienced team help you prepare a comprehensive strategy and creative outline for your event.